Understanding Google Ads. On the one hand, Google Pay-Per-Click (PPC) advertising can be the perfect way to reach your ideal customers at the exact moment when they are looking to buy your services. On the other hand, it can be a fast way to lose money!

This talk will help you understand whether your business could profit from running Google Ads. We'll also look at the key principles of how Google Ads work, so that if you decide to advertise, you'll understand how your account is performing.

Google Ads are complicated and many consider them to be a 'dark art'. However, running a Google Ads account is actually a science, if you understand how it works.

If you're already running ads, this talk will help you understand your Google Ads report and whether your account is running as efficiently as possible. If you're considering running Google Ads, you'll be given the tools to calculate whether you're likely to see a return on investment.

You will leave this BiZHUB session with: