PR can be a minefield, and we are often asked at the hub:

What exactly is PR?

Where do I start?

What Counts as PR?

Why Should I do PR?

How do I know whats good and whats bad PR?

Worry not, your Hub Team are here to help!

We have got PR gurus Katrina Suppiah (from Publicité), and Lisa Henshaw (from Parker Robinson) to join forces and deliver a presentation on 'The Power of PR', and how PR can help your business. They will be giving you the map you need to be able to navigate the minefield that is PR as well as answering any questions you may have.

Following on from Colin Channon's presentation 'Hot off the Press', Katrina and Lisa will be talking to you about the importance of developing key messages, and identifying relevant audiences and outlets to reach out to, in order to raise profile.

PR activity is designed to raise levels of awareness through realistic and newsworthy angles, turned into content to drive targeted media relations and - ultimately - press coverage.

From editorial, to award entries, speaker platforms at industry events and media briefings, the power and potential of PR cannot be ignored.