Increasingly businesses are required to consider ethics, social issues and the environment. We need to adapt business to respond to a changing world and shifting demands from customers, investors and regulators.

Luckily, you only need three things to get going:

First, understand what sustainability means and why it matters for people and business

Second, what this means for YOUR business

Third, you need to know what you can and should act upon.

Sustainability. The Small Business Advantage

If a potential client asks you what your business does about sustainability, would you be able to respond?

In today's business environment, regardless of business size, sustainability issues can impact your brand. And they can represent both risks and opportunities.

No matter how small your business is, having a considered and clear sustainability policy can make a real difference in shaping what you do, and how you do it.

And also it can define who you are.

Many business owners have seized the opportunity to add greater authenticity to their brand, by having a sustainability approach that is aligned to their personal values.

In this Hub session, Dr Dominic Tantram of sustainability consultancy Terrafiniti will be sharing simple strategies for small businesses that can significantly lessen their environmental and social impact and provide them with an opportunity to enhance their brand and competitive positioning.

He'll also guide you through some simple steps to creating a meaningful sustainability approach for your business.