A seven-step approach to taking control of the art of selling in your business

Most businesses are pretty good at attracting 'leads' but often find it can go wrong when it comes to the all-important 'sales conversation'. In fact, according to Hub Ambassador Vanessa Lanham-Day, most people simply HATE the idea of 'selling' or talking about money, meaning that leads don't always convert into sales!

As she says, "Business owners often feel demeaned by the whole process, with the 'buyer' having all the control and them scrabbling around looking and sounding a bit desperate! But it simply doesn't need to be like that - selling is based on a two way conversation between two equal parties and the outcome has to be right for both sides.

There is an art ??" and a science ??" to doing this well and being on top of your sales process will make a BIG difference."