Mapping The Customer Journey
A clearly defined customer journey is a visual representation of each touch point you have with your customers to help you deliver the best possible experience. This powerful tool will help you engage your customers and build loyalty, turning them into your brand's greatest advocates!
Our guest speaker will be sharing practical tips about the transformational powers of clearly defined customer journey, and help you to apply them in your own business.
The benefits of a clearly defined customer journey include:
- Helps you see where customers interact with your business
- Focuses the business on particular customer needs at different stages in the buying funnel
- Helps you understand the changes to your customers Emotional State as they progress through your customer journey
- Identifies whether the customer journey is in a logical order and addresses their changing Emotional State
- Provides an outside perspective on your sales process
- Highlights the gaps between the desired customer experience and the one actually received
- Helps you develop priorities
- Allows you to concentrate efforts and expenditure on what matters most to maximise effectiveness
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