With 600 million users worldwide, 24 million in the UK, LinkedIn is a powerful, effective and free marketing and networking tool that enables you to find, engage and connect with your ideal customers, raise your business' profile and help you increase sales.

The problem is that most people don't realise its potential.

Do any of these sound familiar?

My profile looks more like a CV than an important marketing tool!

How do I make my LinkedIn profile more interesting?

How do I make sure my profile shows up on searches?

How do I get more connections and why should I bother?

 In this introduction to LinkedIn Steve will show you how to: -

Develop a LinkedIn profile that's clear, concise, customer focused and easily found.

Find and connect with your ideal prospective clients.

Engage and build trust with them to ultimately increase business.