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Do you know who your customers are? Not the people who occasionally buy from you and cost you more time and effort than they're worth. But the customers that will help you grow your business by paying the best price, coming back for more and recommending your business to everyone they meet. Do you know what their motivating factors are that will attract them to your brand and what barriers they have that might prevent them from buying? What about their lifestyles and personal preferences, do you know how they like to be communicated and what will make them take notice of you?

Learn how to create effective customer avatars

In this session we will help you create customer avatars for your ideal customers. Then you can turn them into a powerful tool that you can use across your business. Customer avatars are essential for developing your marketing strategy but can also help you make other important strategic decisions. For example, you can make an informed decisions about other opportunities in your business like which events to attend, where to advertise or the best location to open a shop.